-
Some Japanese KitKats just got bigger… but still the same size they were a year ago
投稿日 2021年9月27日 02:30:54 (ニュース)
-
続・お知らせ。海外セレブゴシップ&ニュース
-
お知らせ
-
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
-
New Pokémon GU collaboration dresses all the family, including babies for the first time
-
How do European Cup Noodles taste to a Japanese palate?
-
We’ve been doing it wrong – Japanese genius shows us how we should all be making sandwiches【Pics】
-
The future is now with full face sunglasses
-
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
-
Jellyfish and Halloween in perfect harmony at Sumida Aquarium event
-
Japanese toilet paper collection opens our minds as we open our butts
-
Aomori police on the lookout for man shouting unsolicited advice at kids about dating and ramen
-
Former Arashi members Sho Sakurai and Masaki Aiba get married… Wait, that didn’t come out right
-
Creator of Japan’s longest-running manga, Golgo 13, passes away, leaves fans one last gift
-
Crazy cheap cosplay at Daiso? How to transform into Dragon Ball’s Vegeta at the discount shop
-
7 Halloween-themed afternoon teas you won’t want to miss this year
-
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
-
Get in the damn drift car, Shinji? Evangelion Tomika toy brings D1 machine home in miniature form
-
Demon Slayer Nichiren Blades ready for new duty: Slicing through your sweets as dessert knives
-
Man in Japan arrested for breaking into ex-girlfriend’s apartment to steal her Nintendo Switch
-
The Japanese Internet chooses the top too-sexy-for-their-own-good male voices in anime
-
First-ever Studio Ghibli x Russell Athletic range pays homage to My Neighbour Totoro
-
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
-
Cup Noodle pouch satisfies our never-ending need for instant ramen
-
Retro Japanese train is our new favourite office space
-
How do Japanese fans feel about Netflix’s live-action Cowboy Bebop opening sequence?
-
We try Uniqlo coffee at first-ever cafe inside Ginza flagship store
-
The number of elderly people in Japan this year has yet again smashed multiple records
-
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
-
We try Japanese Twitter’s newest trend the Penguin Egg, end up hatching something very disturbing
-
Takoyaki makers surprisingly good at grilling meat for yakiniku too
Sponsored Link
Size is relative.
Good news out of the Nestlé Japan camp: due to popular demand they have revised their line of “mini” sized bars to be about 17 percent larger. The changes went into effect on 13 September and affect the mini-sized Regular, Adult Sweetness, Adult Sweetness Rich Green Tea, and new Graham Cracker flavors.
▼ Boy band J01 will be serving as ambassadors from the monumental change.
Also, as a part of the changes bags of mini-sized KitKats will contain one less bar, but Nestlé assures us that it is still a net positive. For example, one mini original KitKat used to weigh 9.9 grams (0.35 ounces) but now weigh 11.6 grams (0.41 ounces). Crunching the numbers, that means that the previous 15-bar bag of 9.9-gram bars weighed 148.5 grams (5.24 ounces), but the new 14-bar bag of 11.6-gram bars works out to 162.4 grams (5.73 ounces) for a net increase of about nine percent.
So as we can see… wait a minute. “11.6 grams” and “14 bars?” This is all sounding really familiar.
That probably because almost exactly a year ago to the day, Nestlé reduced the size of mini KitKats from 11.6 grams for 9.9 grams, but added an extra bar to each bag.
Probably because this previous change happened so recently, it was still fresh in the minds of many netizens who called Nestle out on the flip-flop.
“But it’s just going back to normal.”
“Didn’t they reduce the size just a little while ago?”
“But is the price the same?”
“Small, big, small, big, it’s a vicious cycle.”
“They could even boast that even though it’s the same amount, it was a 15-percent decrease last year, but a 17-percent increase this year.”
“Maybe for their next update, they’ll change the dimensions just to screw with us.”
“This might lead to wrist injuries though. They should be careful.”
“Wait, wasn’t the reduction size because customers were worried about calories?”Sponsored Link
Indeed, last year a Nestlé rep said that the shrinkage was due to feedback from customers who were worried about their calorie intake. There was no mention of calories at all in the press release for this size increase, but Nestle said that the change was simply an effort to keep up with preferences.
▼ There’s also a campaign where registering receipts from the purchase of two bags can win lucky customers a J01 gift card for 1,000 yen ($9).
There’s no word on how it will affect the price since that is largely decided by individual retailers. It’s also interesting to note the not all the flavors affected by the shrinkage last year were subject to the enlargement this year. Adult Sweetness Strawberry and Adult Sweetness Oolong Tea were among the varieties that saw a reduction but no regrowth, suggesting that perhaps Nestlé is paying careful attention to the specific concerns of each flavor’s customer base.
▼ Adult Sweetness Rich Green Tea was enlarged, whereas Adult Sweetness Green Tea was not. Interesting.
However, that’s all just speculation. Nestlé would probably do well to follow the example of takoyaki shop owner Junya Hashimoto and be completely honest about why they’re making the change, even if it is slightly embarrassing. It’s a business model that works like magic in Japan.
Source: Nestlé Japan, KitKat, Itai News
Images: Nestlé Japan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Source: SORA NEWS24
Sponsored Link
最新情報