-
Studio Ghibli produces commercial for Japanese convenience store chain Lawson 【Video】
投稿日 2020年1月13日 12:00:33 (ニュース)
-
続・お知らせ。海外セレブゴシップ&ニュース
-
お知らせ
-
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
-
New Pokémon GU collaboration dresses all the family, including babies for the first time
-
How do European Cup Noodles taste to a Japanese palate?
-
We’ve been doing it wrong – Japanese genius shows us how we should all be making sandwiches【Pics】
-
The future is now with full face sunglasses
-
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
-
Jellyfish and Halloween in perfect harmony at Sumida Aquarium event
-
Japanese toilet paper collection opens our minds as we open our butts
-
Aomori police on the lookout for man shouting unsolicited advice at kids about dating and ramen
-
Former Arashi members Sho Sakurai and Masaki Aiba get married… Wait, that didn’t come out right
-
Creator of Japan’s longest-running manga, Golgo 13, passes away, leaves fans one last gift
-
Crazy cheap cosplay at Daiso? How to transform into Dragon Ball’s Vegeta at the discount shop
-
7 Halloween-themed afternoon teas you won’t want to miss this year
-
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
-
Get in the damn drift car, Shinji? Evangelion Tomika toy brings D1 machine home in miniature form
-
Demon Slayer Nichiren Blades ready for new duty: Slicing through your sweets as dessert knives
-
Man in Japan arrested for breaking into ex-girlfriend’s apartment to steal her Nintendo Switch
-
The Japanese Internet chooses the top too-sexy-for-their-own-good male voices in anime
-
First-ever Studio Ghibli x Russell Athletic range pays homage to My Neighbour Totoro
-
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
-
Cup Noodle pouch satisfies our never-ending need for instant ramen
-
Retro Japanese train is our new favourite office space
-
How do Japanese fans feel about Netflix’s live-action Cowboy Bebop opening sequence?
-
We try Uniqlo coffee at first-ever cafe inside Ginza flagship store
-
The number of elderly people in Japan this year has yet again smashed multiple records
-
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
-
We try Japanese Twitter’s newest trend the Penguin Egg, end up hatching something very disturbing
-
Takoyaki makers surprisingly good at grilling meat for yakiniku too
Sponsored Link
Academy award winning animator and a Ghibli artist who works at Lawson part-time join forces to pay homage to the konbini.
Studio Ghibli is one of Japan’s most well-known anime studios, famous around the world for producing beloved feature films with memorable storylines and characters.
In Japan, however, the animation studio produces works on a much smaller scale as well, with original shorts shown exclusively at the Ghibli Museum in Tokyo’s Mitaka, and commercials for brands aired on national television.
Now, Studio Ghibli is kicking off the New Year with a brand new commercial for local audiences, and it’s in honour of an equally well-known and beloved franchise: Japanese convenience store chain Lawson.
Take a look at the ad below:
While the new commercial may come as a surprise to many, this isn’t the first time for Lawson to receive a Ghibli-produced commercial. Back in 2001, the anime studio produced an ad for the convenience store chain to help promote Lawson’s tie-in merchandise campaign, which offered free goods for customers who used the store’s Loppi ticket machines to purchase tickets to the Ghibli feature film Spirited Away.
Check out the 2001 commercial below:
The latest commercial is said to be a continuation of the original, with child character Saki, who once bought her Ghibli tickets with her parents at Lawson, now all grown up and working at Lawson as a smiling member of their crew.
▼ Saki welcomes us with a friendly “Irasshaimase” (“Welcome”)
Saki isn’t the only one working at Lawson, as Osamu Tanabe, the animator who worked on design and composition for the commercial, works at Lawson part-time in real life. If the style of the animated commercial looks familiar, that’s because Tanabe worked on the character designs and animation for Ghibli’s 2013 movie The Tale of the Princess Kaguya.
Sponsored Link
Overseeing the animation and direction was Kunio Kato, who won the 2008 Academy Award for Best Animated Short Film with Tsumiki no Ie (“The House of Small Cubes”), which was titled La Maison en Petits Cubes for its international release. Kato, who says he took part after finding out Tanabe would be on board, wanted to recreate a scene from daily life that would connect with the viewer.
▼ A scene we can all relate to.
Tomohiko Ishii, who worked as Assistant Producer on Ghibli’s Spirited Away and Howl’s Moving Castle, produced the new commercial, recruiting real Lawson convenience store employees to provide voices for the characters.
Thanks to some of the country’s most experienced anime industry pros, the short commercial for Lawson reminds us of everything we love about the convenience store chain, from its limited-edition goods to its coffee and hot food displays.
We also love the fact that they still sell tickets for Ghibli, even offering freebies for last year’s limited-time exhibition featuring a giant talking Yubaba from Spirited Away.
Source: Lawson
Images: YouTube/ローソン(LAWSON)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Source: SORA NEWS24
Sponsored Link
最新情報