-
Japanese tire company’s trendy tire print yukata prints rev back into the limelight
投稿日 2019年5月11日 00:00:53 (ニュース)
-
続・お知らせ。海外セレブゴシップ&ニュース
-
お知らせ
-
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
-
New Pokémon GU collaboration dresses all the family, including babies for the first time
-
How do European Cup Noodles taste to a Japanese palate?
-
We’ve been doing it wrong – Japanese genius shows us how we should all be making sandwiches【Pics】
-
The future is now with full face sunglasses
-
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
-
Jellyfish and Halloween in perfect harmony at Sumida Aquarium event
-
Japanese toilet paper collection opens our minds as we open our butts
-
Aomori police on the lookout for man shouting unsolicited advice at kids about dating and ramen
-
Former Arashi members Sho Sakurai and Masaki Aiba get married… Wait, that didn’t come out right
-
Creator of Japan’s longest-running manga, Golgo 13, passes away, leaves fans one last gift
-
Crazy cheap cosplay at Daiso? How to transform into Dragon Ball’s Vegeta at the discount shop
-
7 Halloween-themed afternoon teas you won’t want to miss this year
-
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
-
Get in the damn drift car, Shinji? Evangelion Tomika toy brings D1 machine home in miniature form
-
Demon Slayer Nichiren Blades ready for new duty: Slicing through your sweets as dessert knives
-
Man in Japan arrested for breaking into ex-girlfriend’s apartment to steal her Nintendo Switch
-
The Japanese Internet chooses the top too-sexy-for-their-own-good male voices in anime
-
First-ever Studio Ghibli x Russell Athletic range pays homage to My Neighbour Totoro
-
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
-
Cup Noodle pouch satisfies our never-ending need for instant ramen
-
Retro Japanese train is our new favourite office space
-
How do Japanese fans feel about Netflix’s live-action Cowboy Bebop opening sequence?
-
We try Uniqlo coffee at first-ever cafe inside Ginza flagship store
-
The number of elderly people in Japan this year has yet again smashed multiple records
-
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
-
We try Japanese Twitter’s newest trend the Penguin Egg, end up hatching something very disturbing
-
Takoyaki makers surprisingly good at grilling meat for yakiniku too
Sponsored Link
Far from their traditional association with burnt rubber, squealing brakes and gritty endurance, tires lend a spot of delicate geometry to these kimono prints.
May tends to mark the end of spring in Japan, which in many parts of the country means the slow but inevitable climb upwards to the muggy, steaming climes of summer. And that temperature upswing is the perfect excuse to break out a classic piece of clothing: the yukata, a breezier style of unline kimono, typically made of a breathable fabric such as cotton or synthetic fiber.
Yukata are a booming business in the summer, with affordable brands selling simple yet cute sets and designer labels touting all manner of themed tie-ins and glamorous alternatives. Browse enough stores and you might feel you’ve seen every kind of classy geometric print the kimono has to offer… But you would be wrong.
▼ Toyo Tires‘ 2014 advert campaign has attracted new buzz in 2019
Enter Toyo Tires, who we’ve featured before for their snappy promotional videos. The ad in question ran in 2014, but gained a new lease of life when the Twitter account @inspi_com, an archive of “Ads/Copywriting/Design/Art”, featured the prints in a tweet.
▼ “Aren’t these Toyo Tires tire-print kimonos incredible?”
A helpful commenter provided the link for the ad itself, so a new generation could ooh and ahh over the high production and – naturally – the beautiful kimonos on display.
▼ Here we see an artisan painstakingly reproducing the chunky tire print onto a stencil…
▼ And then the ink wash as it’s dyed into the fabric.
Sponsored Link
▼ Who knew you could reinterpret a tire so many ways?
The new wave of fans seemed very impressed, not just with the Toyo Tires’ kimono but the concept of tire print in general. Hence a deluge of advanced automobile apparel ensued…
▼ Burn rubber as you race down the beach?
▼ This Longchamp x Jeremy Scott Le Pliage bag from 2011 was ahead of the curve.
▼ Wait, that’s a scooter tire…also, why would you make this?
Unfortunately, as sharp as Toyo Tires’ fashion sensibilities were, they missed a real trick with this campaign: namely in that the yukata were not actually for sale at any point in time between 2014 and now, though models sporting the prints were seen at numerous press events.
▼ Including regular kimono prints for winter!
東京オートサロン2日目❣️
昨日頂いたお写真💋
綺麗に撮って下さって嬉しい❗
今日は衣装が違うの💕
TOYO TIRESブース是非遊びに来てね🎵
#toyotires #tas #東京オートサロン #グレース #着物… twitter.com/i/web/status/9…
—
日冨 結迦@5/11・12 テイストオブ筑波 (@oJfod0bPtmcdwmQ) January 13, 2018
It feels like we’re due for some tire art revival, considering all the attention these yukata received. And with all kinds of new takes on classic fashion already launched this year, 2019 is revving up to be something exciting!
Source: Twitter/inspi_com, YouTube/Toyo Tires Japan
Images: YouTube/Toyo Tires Japan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Source: SORA NEWS24
Sponsored Link
最新情報