-
Japan now has only two TV anime series that air in prime time during the week
投稿日 2018年10月28日 22:00:09 (ニュース)
-
続・お知らせ。海外セレブゴシップ&ニュース
-
お知らせ
-
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
-
New Pokémon GU collaboration dresses all the family, including babies for the first time
-
How do European Cup Noodles taste to a Japanese palate?
-
We’ve been doing it wrong – Japanese genius shows us how we should all be making sandwiches【Pics】
-
The future is now with full face sunglasses
-
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
-
Jellyfish and Halloween in perfect harmony at Sumida Aquarium event
-
Japanese toilet paper collection opens our minds as we open our butts
-
Aomori police on the lookout for man shouting unsolicited advice at kids about dating and ramen
-
Former Arashi members Sho Sakurai and Masaki Aiba get married… Wait, that didn’t come out right
-
Creator of Japan’s longest-running manga, Golgo 13, passes away, leaves fans one last gift
-
Crazy cheap cosplay at Daiso? How to transform into Dragon Ball’s Vegeta at the discount shop
-
7 Halloween-themed afternoon teas you won’t want to miss this year
-
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
-
Get in the damn drift car, Shinji? Evangelion Tomika toy brings D1 machine home in miniature form
-
Demon Slayer Nichiren Blades ready for new duty: Slicing through your sweets as dessert knives
-
Man in Japan arrested for breaking into ex-girlfriend’s apartment to steal her Nintendo Switch
-
The Japanese Internet chooses the top too-sexy-for-their-own-good male voices in anime
-
First-ever Studio Ghibli x Russell Athletic range pays homage to My Neighbour Totoro
-
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
-
Cup Noodle pouch satisfies our never-ending need for instant ramen
-
Retro Japanese train is our new favourite office space
-
How do Japanese fans feel about Netflix’s live-action Cowboy Bebop opening sequence?
-
We try Uniqlo coffee at first-ever cafe inside Ginza flagship store
-
The number of elderly people in Japan this year has yet again smashed multiple records
-
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
-
We try Japanese Twitter’s newest trend the Penguin Egg, end up hatching something very disturbing
-
Takoyaki makers surprisingly good at grilling meat for yakiniku too
Sponsored Link
Pokémon loses its prime time slot as only a pair of veterans cling to theirs.
Except for about a 10-year period from the mid ‘80s to mid ‘90s, historically the most popular anime series have aired in TV. Not only that, many of them aired in prime time, letting fans watch an episode after dinner but still have the credits roll in time for those who’re sticking to a reasonable bedtime.
But that’s definitely not the case anymore. Until the start of this month, broadcaster TV Tokyo showed new episodes of Pokémon Sun and Moon and Boruto, the sequel series to ninja anime Naruto, on Thursdays during what Japan calls “Golden Time,” referring to the period between 7 and 10 p.m. As of October, though, the two series have been shuffled off to early Sunday evenings, with Boruto coming on at 5:30 and Pokémon a half-hour later.
▼ Pokémon Sun and Moon
A mere two series vacating their time slots ordinarily wouldn’t be so significant, but in this case Pikachu and Boruto’s departure cuts the remaining number of weekday prime time TV anime cleanly in half. There are now only two series that still air in Monday-to-Friday Golden Time, both on Friday and courtesy of TV Asahi: Doraemon, at 7 p.m., and Crayon Shin-chan, at 7:30. Both of those have acquired the status of full-fledged cultural institutions in Japan, and their clinging to their time slots is probably thanks in no small part to the decades of goodwill they’ve built up.
Ironically, anime’s exodus from prime time comes in an era of unprecedented TV anime quantity, with more series being produced and shown on free broadcast television than every before. However, the otaku culture boom has coincided with a proliferation of inexpensive video recording devices, not to mention rapidly expanding online viewing opportunities. For as passionate as Japan’s anime fanbase is, they’re also exceptionally techno-savvy, and odds are broadcasters figure they’ll find ways to watch series they’re interested in regardless of when they air, as the scores of successful late-night anime can attest to.
Sponsored Link
On the other hand, mainstream audiences are less willing to put in significant effort to watch TV dramas, variety shows, and other live-action programming. If it’s not airing at a convenient time, many simply won’t watch it. In terms of sheer numbers, though, the mainstream audience outnumbers the otaku one, making them more valuable to advertisers, and so they’re the ones whose tastes are catered to in regards to what’s going to be airing when they flip on their TV after coming home from work.
Anime, meanwhile, has gotten to the point where advertising revenue is practically a non-factor. Series are instead expected to recoup their costs and turn a profit through sales of Blu-rays and merchandise, and in fact the series’ TV broadcast itself functions like an advertisement for those money-makers, with producers sometimes buying a block of late-night TV time as though it were a weekly infomercial. So while anime has all but disappeared from prime time, we can expect it to continue to be all over Japanese late-night time slots for some time to come.
Source: Oricon News via Hachima Kiko
Top image: YouTube/ポケモン公式YouTubeチャンネル
Source: SORA NEWS24
Sponsored Link
最新情報