-
Late-night Starbucks run? Chain will start discounting items before closing time in Japan
投稿日 2021年8月22日 08:30:14 (ニュース)
-
続・お知らせ。海外セレブゴシップ&ニュース
-
お知らせ
-
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
-
New Pokémon GU collaboration dresses all the family, including babies for the first time
-
How do European Cup Noodles taste to a Japanese palate?
-
We’ve been doing it wrong – Japanese genius shows us how we should all be making sandwiches【Pics】
-
The future is now with full face sunglasses
-
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
-
Jellyfish and Halloween in perfect harmony at Sumida Aquarium event
-
Japanese toilet paper collection opens our minds as we open our butts
-
Aomori police on the lookout for man shouting unsolicited advice at kids about dating and ramen
-
Former Arashi members Sho Sakurai and Masaki Aiba get married… Wait, that didn’t come out right
-
Creator of Japan’s longest-running manga, Golgo 13, passes away, leaves fans one last gift
-
Crazy cheap cosplay at Daiso? How to transform into Dragon Ball’s Vegeta at the discount shop
-
7 Halloween-themed afternoon teas you won’t want to miss this year
-
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
-
Get in the damn drift car, Shinji? Evangelion Tomika toy brings D1 machine home in miniature form
-
Demon Slayer Nichiren Blades ready for new duty: Slicing through your sweets as dessert knives
-
Man in Japan arrested for breaking into ex-girlfriend’s apartment to steal her Nintendo Switch
-
The Japanese Internet chooses the top too-sexy-for-their-own-good male voices in anime
-
First-ever Studio Ghibli x Russell Athletic range pays homage to My Neighbour Totoro
-
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
-
Cup Noodle pouch satisfies our never-ending need for instant ramen
-
Retro Japanese train is our new favourite office space
-
How do Japanese fans feel about Netflix’s live-action Cowboy Bebop opening sequence?
-
We try Uniqlo coffee at first-ever cafe inside Ginza flagship store
-
The number of elderly people in Japan this year has yet again smashed multiple records
-
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
-
We try Japanese Twitter’s newest trend the Penguin Egg, end up hatching something very disturbing
-
Takoyaki makers surprisingly good at grilling meat for yakiniku too
Sponsored Link
Starbucks Japan takes a page from Japanese supermarkets with new eco-friendly plan that should make everyone happy.
Starbucks branches in Japan see most of their customers in the late afternoon/early evening time blocks. After lunch but before dinner just makes sense as the best time to sip a Jimoto Frappuccino, nibble on a pastry, or otherwise tickle your taste buds as you enjoy a peaceful pause in your schedule for the day.
Starting next week, though, there’s an extra incentive for Starbucks fans in Japan to put their visit off until later in the day, as the chain will start offering discounts on food items before closing.
The practice of knocking down the price on unsold items as closing time approaches is already common in Japanese supermarkets, and some convenience stores do the same thing. The idea is that the item will no longer be fresh enough to sell when the store opens again the next day, so rather than end up with unsold inventory that has to be tossed out in the morning, it’s better to lower the price and entice someone to buy it while it’s still good to eat.
Starbucks’ version of the system will be to reduce prices by 20 percent for baked goods, sandwiches, and desserts in its register-adjacent food cases starting three hours before closing time on days when they have an abundance of leftovers. The practice will go into effect at all of Starbucks’ roughly 1,600 Japanese locations starting on August 23.
Sponsored Link
▼ It’s great news for people like us, who typically just go into our local Starbucks, empty our wallet on the counter, and say “Give me all the matcha donuts this will buy.”
Starbucks says it’s implementing the system as part of its efforts to reduce the chain’s amount of food waste, 15 percent of which is currently accounted for by expired food (the bulk of the chain’s food waste comes from coffee beans left over after brewing, a portion of which are recycled into fertilizer and animal feed). The ostensible increased sales from the discounts should also help its bottom line, and if it saves customers some cash the next time they’re craving a sakura donut or matcha scone, it sounds like a win-win-win for Starbucks, its fans, and the planet they share.
Source: Livedoor News/Kyodo via Otakomu, Sponichi Annex
Images ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Source: SORA NEWS24
Sponsored Link
最新情報