What to buy at Daiso’s new Standard Products store in Tokyo

What to buy at Daiso’s new Standard Products store in Tokyo
投稿日 2021年3月29日 14:00:45 （ニュース）

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Look out, Muji and Ikea — this 100-yen store chain is coming to steal your customers.

With locations throughout Japan and overseas, Daiso is one of Japan’s largest 100-yen (US$0.92) store chains, and if you’ve been following us for a while now, you’ll know our Japanese-language reporter Go Hattori is an expert in the brand.

For years now, Go has been trying everything he can from Daiso, including their wax strips, boxer briefs, and light-up poop sticks, so when he heard that the company was stepping up in the world with a new store called Standard Products, he knew he had to check it out.

Unlike Daiso’s usual 100-yen stores, Standard Products sells most of its items from 300 yen, and is more along the lines of a Muji or Ikea, with the design focus placed on stylish, no-frills simplicity.

When the new store opened, Go was one of the first to arrive, crossing over from Shibuya Station to the West Mall at Shibuya Mark City, where the shop is located, on the other side.

As Go waited in line for the store to open at 9:30 a.m., he felt a flutter of excitement in his belly. He’d heard that there were about 1,300 new products in the store and he couldn’t wait to find out what sort of items he’d be able to buy.

When he finally set foot inside the store, he was immediately impressed by how large it was. The exposed ceilings, concrete floor, and wooden shelving really made him feel like he was inside a Muji.

▼ From the inside, you’d never be able to tell this was a Daiso-run store.

Go felt like an excited child as he inspected all the shelves and walked through the different sections, snapping photos of the best buys as he went. There were loads of fantastic products, all at terrific prices, including tableware, priced from 100 yen…

▼ …glasses from 300 yen…

▼ …and acacia wood products, also priced from 300 yen.

Some of the collections in the kitchen goods area, like these glass bakeware items, really resembled something you’d see at Ikea.

The quality of everything was outstanding, and Go was seriously tempted to purchase an apron for those times when he cooks in his kitchen.

Moving into the homewares section, Go felt as if he’d stepped into Muji again, with browns, blues and greys set out before him on slippers, stools, and cushions.