-
S.RIDE taxi cars in Tokyo will soon become moving ad galleries with new advanced window tech
投稿日 2021年3月22日 02:30:43 (ニュース)
-
続・お知らせ。海外セレブゴシップ&ニュース
-
お知らせ
-
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
-
New Pokémon GU collaboration dresses all the family, including babies for the first time
-
How do European Cup Noodles taste to a Japanese palate?
-
We’ve been doing it wrong – Japanese genius shows us how we should all be making sandwiches【Pics】
-
The future is now with full face sunglasses
-
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
-
Jellyfish and Halloween in perfect harmony at Sumida Aquarium event
-
Japanese toilet paper collection opens our minds as we open our butts
-
Aomori police on the lookout for man shouting unsolicited advice at kids about dating and ramen
-
Former Arashi members Sho Sakurai and Masaki Aiba get married… Wait, that didn’t come out right
-
Creator of Japan’s longest-running manga, Golgo 13, passes away, leaves fans one last gift
-
Crazy cheap cosplay at Daiso? How to transform into Dragon Ball’s Vegeta at the discount shop
-
7 Halloween-themed afternoon teas you won’t want to miss this year
-
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
-
Get in the damn drift car, Shinji? Evangelion Tomika toy brings D1 machine home in miniature form
-
Demon Slayer Nichiren Blades ready for new duty: Slicing through your sweets as dessert knives
-
Man in Japan arrested for breaking into ex-girlfriend’s apartment to steal her Nintendo Switch
-
The Japanese Internet chooses the top too-sexy-for-their-own-good male voices in anime
-
First-ever Studio Ghibli x Russell Athletic range pays homage to My Neighbour Totoro
-
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
-
Cup Noodle pouch satisfies our never-ending need for instant ramen
-
Retro Japanese train is our new favourite office space
-
How do Japanese fans feel about Netflix’s live-action Cowboy Bebop opening sequence?
-
We try Uniqlo coffee at first-ever cafe inside Ginza flagship store
-
The number of elderly people in Japan this year has yet again smashed multiple records
-
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
-
We try Japanese Twitter’s newest trend the Penguin Egg, end up hatching something very disturbing
-
Takoyaki makers surprisingly good at grilling meat for yakiniku too
Sponsored Link
Rather than Fast and Furious, taxi passengers will be Fast and hopefully more Curious about the latest goods and services offered in the local area.
Public transportation isn’t just a way to get people from one point to another—it’s also provided opportunities for various companies and organizations to promote their goods and services to a diverse audience. In Japan, it’s very common to see paper as well as digital advertisements on trains, whether hanging from the ceiling or paneled alongside the train car’s wall. Soon advertisers will be able to branch out even further to promote products and businesses via taxi car windows thanks to a new service offered by Japanese taxi-hailing app S.RIDE.
Titled “THE TOKYO MOBILITY GALLERY Canvas” or “Canvas” for short, this new digital signage service jumpstarted by S.RIDE will display advertisements on rear door windows of taxi cars. “Canvas” will be the first of its kind in Japan, and will provide an exciting, novel way for businesses to promote themselves.
The main concept behind Canvas is to “anew Tokyo as a gallery,” and S.RIDE taxis will be specifically outfitted with Glascene. Glascene is a special glass produced by major Japanese glass manufacturer, AGC, which digitally projects realistic-looking images. When not displaying an advertisement, Glascene is transparent to the plain eye, but once an S.RIDE taxi picks up its passenger, the installed Glascene will change to reflect an advertisement. For maximum optimization, the S.RIDE app takes GPS data as well as the timing of a taxi request into consideration when deciding what advertisement to display on the arriving taxi’s rear door windows.
Sponsored Link
S.RIDE will conduct its first test of this novel service in Tokyo with about 100 taxi cars. After this test, the company plans to steadily increase the number of taxis with Canvas, and has final plans to eventually incorporate Canvas into all operating taxi cars.
Canvas will begin its first rollout from June 2021. Folks who work in advertising and are interested in learning more about S.RIDE’s Canvas service can enroll in an info session here taking place on Wednesday, March 31, from 4 p.m. to 5 p.m both online and offline. Though we’re still far from the advanced, futuristic society envisioned by companies such as Mitsubishi, S.RIDE’s Canvas is just one more step of technological advancement in our digitally transforming society.
Info Session Location
Info Session on Using Canvas as a Medium /「Canvas」媒体説明会概要
Address: Tokyo-to, Minato-ku, Akasaka 4-15-1, Akasaka Garden City 18F, Vector Studio
ベクトルスタジオ(東京都港区赤坂4-15-1 赤坂ガーデンシティ18F)
4 p.m.-5 p.m.
Capped at 200 participants
Website
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Source: SORA NEWS24
Sponsored Link
最新情報