-
Graham cracker KitKats? New wholewheat biscuit variety debuts in Japan
投稿日 2021年3月5日 14:00:01 (ニュース)
-
続・お知らせ。海外セレブゴシップ&ニュース
-
お知らせ
-
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
-
New Pokémon GU collaboration dresses all the family, including babies for the first time
-
How do European Cup Noodles taste to a Japanese palate?
-
We’ve been doing it wrong – Japanese genius shows us how we should all be making sandwiches【Pics】
-
The future is now with full face sunglasses
-
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
-
Jellyfish and Halloween in perfect harmony at Sumida Aquarium event
-
Japanese toilet paper collection opens our minds as we open our butts
-
Aomori police on the lookout for man shouting unsolicited advice at kids about dating and ramen
-
Former Arashi members Sho Sakurai and Masaki Aiba get married… Wait, that didn’t come out right
-
Creator of Japan’s longest-running manga, Golgo 13, passes away, leaves fans one last gift
-
Crazy cheap cosplay at Daiso? How to transform into Dragon Ball’s Vegeta at the discount shop
-
7 Halloween-themed afternoon teas you won’t want to miss this year
-
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
-
Get in the damn drift car, Shinji? Evangelion Tomika toy brings D1 machine home in miniature form
-
Demon Slayer Nichiren Blades ready for new duty: Slicing through your sweets as dessert knives
-
Man in Japan arrested for breaking into ex-girlfriend’s apartment to steal her Nintendo Switch
-
The Japanese Internet chooses the top too-sexy-for-their-own-good male voices in anime
-
First-ever Studio Ghibli x Russell Athletic range pays homage to My Neighbour Totoro
-
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
-
Cup Noodle pouch satisfies our never-ending need for instant ramen
-
Retro Japanese train is our new favourite office space
-
How do Japanese fans feel about Netflix’s live-action Cowboy Bebop opening sequence?
-
We try Uniqlo coffee at first-ever cafe inside Ginza flagship store
-
The number of elderly people in Japan this year has yet again smashed multiple records
-
Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】
-
We try Japanese Twitter’s newest trend the Penguin Egg, end up hatching something very disturbing
-
Takoyaki makers surprisingly good at grilling meat for yakiniku too
Sponsored Link
The brand’s first new series in 10 years features a healthier KitKat.
We’re used to seeing new KitKat flavours pop up in Japan, but it’s not every day that Nestlé introduces a whole new series of KitKats to the market. In fact, the last time they released a new KitKat series was way back in 2010, when the “Otona no Amasa” (“Adult Sweetness“) multipack line debuted in stores, offering less sweetness for discerning palates.
▼ Now, over ten years later, Nestlé is targeting the health-conscious consumer, with a new range called “KitKat Mini Wholewheat Flour Biscuit In“.
As the name suggests, the new KitKat contains a wholewheat biscuit, which, judging by the image on the pack, looks a whole lot like a graham cracker or digestive biscuit. According to Nestlé, the new wholewheat biscuit was specially developed by the company to pair well with the components of the KitKat, and has been kneaded into the chocolate casing for extra crunch and added aroma.
Nestlé says they decided to develop the new series as wholegrain flour has recently been attracting attention for its health benefits. In Japan, most people still eat white bread and wholewheat bread is hard to find in stores, so this is a good way for customers to add the healthy grain to their diets while feeling less guilty about indulging in a KitKat at the same time.
Sponsored Link
▼ The range will be sold at drugstores and supermarkets in boxes of three for 129 yen (US$1.19) or packs of 13 for 540 yen.
▼ Packs of 11 will be sold exclusively at convenience stores for 324 yen.
Japanese actress Mugi Kadowaki, whose first name “Mugi” conveniently translates to “wheat”, has been appointed as the official ambassador for the new products, and will star in new commercials for the KitKat, set to air nationwide from 8 March.
▼ The new KitKats come with the tagline “Mugi no Megumi” (“The Blessings of Wheat“)
According to Nestlé, we can expect new additions to the series in future that provide better ingredients and less sugar while maintaining the same delicious KitKat flavour we know and love.
The new KitKats go on sale around Japan from 8 March.
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Source: SORA NEWS24
Sponsored Link
最新情報